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Colors Blue and Red effect on cgnitive task performance

A recent study conducted at the University of British Columbia proved the color’s cognitive effect associated with blue and red to improve cognitive performance. But it does not tell that either has the greatest boost. What matters is the nature of task.

Co-author Juliet Zhu said, "Color enhance performance". Red is said to be effective in improving detail-oriented tasks, for instance, proofreading or memory recovery. Because of emergency vehicles’ red lights, stop signs and teachers’ red pen, we usually link red to errors, risk and caution. Our motivation to avoid these things makes us attentive thus, making us to do our task with careful attention.

While blue is great at enhancing our aptitude to think artistically. It is effective for creative tasks like brainstorming. With blue as the environmental background, participants are impelled to create twice as many artistic outputs because blue encourages us to think deeply.

These differences are the effect of distinct unconscious inspiration that red and blue activates thus, noting that color affects behavior and cognition through studied associations.

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